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- 180° rule + viral template = 590k likes
180° rule + viral template = 590k likes
Today we're breaking down how @realtoronaharley turned a typically "boring" property listing into viral content by using a clever technique that's changing how businesses create social content.
Let's see exactly how they did it 👇
First up - let's talk about what makes this video special. It's not the property.
It's not the sales pitch.
It's something way more powerful: pattern interruption through "content stitching."
Here's the clever bit: They've taken high-intensity content from @anwar (one of the most engaging creators out there) and strategically stitched their own content between those moments.
The Intensity Switch
They're bouncing between:
High-energy moments that grip your attention
Property information that would usually be "boring"
Back to high energy
More property details
It's keeps you watching even when they're delivering the sales message.
Technical Excellence
Notice how they follow the 180-degree rule when stitching the content together?
This isn't by accident.
Most creators get this wrong, but following this rule makes the transitions feel natural instead of jarring.
Your brain accepts it as one piece of content rather than two pieces stuck together.
The Strategy Behind It
This is next level because:
They're borrowing engagement from proven content
They're maintaining attention through pattern interruption
They're delivering their message in between high-energy moments
The transitions feel smooth and intentional
Why This Matters
@realtoronaharley has cracked something significant here.
They've found a way to make traditionally "boring" business content incredibly watchable.
Quick note on ethics though: If you're going to use this technique, especially for promotional content, always:
Get permission from the original creator
Credit them properly
Use it respectfully
Want to replicate this formula?
Here are the key points:
Find high-energy content that contrasts with your message
Follow the 180-degree rule for natural transitions
Keep your information brief between the high-energy moments
Make sure you have proper permissions and give credit
Until next time,
Jeremy
P.S. Quick update on what I teased last week… I Still can't reveal exactly what it is yet. But what I can say is this: it's going to change how you think about creating content. I've never been more excited to share something with this community. Next Tuesday's newsletter is one you won't want to miss.
P.S.S. Don't forget to use the tips from my past 32 newsletters to keep improving. (Missed an issue? Catch up here).
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