Hey!

A quick reminder for anyone new:

• This is a weekly series. Every Thursday, I break down a different piece of content sent in by this community

• Videos are chosen 100% randomly from our submission pool

• Submissions open 1x per month

• I’ll either analyse why a video didn't go viral (and how to improve it) or break down why it did well

• For the full T&Cs, click here. 

Our submission window for this month closed on the 8th, and wow - you guys came through with some amazing content! 

If you missed out, don't worry. We'll be opening it up again next month, so stay tuned.

This week, we're looking at a video with 3.7M views! Impressive results, but, there’s always room for improvement. 

Here are the stats 👇

homeofkg

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📊 The Stats

The Creator: @homeofkg

Niche: Time and money-saving hacks for busy moms

Followers: 159K

Posts: 742

Video Stats: 3.7M views, 13,396 likes

The Breakdown: From Good to Great

Okay, so here's what I think:

The music's a bit meh.

It's just... there, you know? Music can really make or break a video. Try finding a popular song that fits your vibe.

It'll make your video more fun to watch and might even help more people find it.

The close-ups are too close.

When you're showing stuff on the screen, pull back a bit. It's like when someone stands too close when they're talking to you - a bit uncomfortable.

Mix it up a bit.

The video's a bit predictable. Try jumping between showing how you put stuff together and then showing it in the online store. 

It keeps things interesting and stops people from getting bored.

Add some movement

At the end, when you're showing the final product, don't just have a static shot. Move the camera a bit, show it from different angles. 

It's more engaging and shows off your work better.

Speed things up

People love seeing stuff happen fast. Try adding a timelapse of you putting everything together or storing it away. 

It's weirdly satisfying to watch and shows how quick and easy your hack is. This will reduce scroll pasts because you’re giving a lot of progressive visual action.

To sum up:

• Video's already got 3.7M views, but could get even more

• Try a catchier song

• Don't zoom in too close

• Mix up how you show things

• Add some movement to your final shot

• Use timelapse to show the whole process quickly

Overall, the video's already good, but these little changes could make it great.

It's all about keeping people watching from start to finish.

Now, before you go off to create your next viral hit, can I ask you for a favour? It'll take you 20 seconds, tops.

Think of that mate of yours. You know the one - always posting, grinding hard, but maybe not seeing the results they deserve.

Send them this link: Viral Academy Newsletter

Tell them, "You need to get on this. You're getting a mini-masterclass in content creation - in your pocket (all for free)"

Why am I asking this?

Simple. If you're finding these newsletters valuable (and I hope you are), why not do something nice for a friend? Help them level up their content game, absolutely free.

I want to help as many people as possible with these newsletters so I’ll keep making them for you and I would really appreciate it if you shared with even just one friend.

Until next time, 

Jeremy

P.S. 33 social media updates you need to know about...

Don't forget to use the tips from my past 21 newsletters to keep improving. (Missed an issue? Catch up here).

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