Want to know the fastest way to get people fired up in your comments section?

Show them a conflict they've experienced and ask them to pick a side.

Think about it - when was the last time you saw a "Who's in the wrong here?" video and didn't immediately have a strong opinion? 

Here's a perfect example of what I mean:

jeremylynchofficial

View more on Instagram

Look at the comments on that video. 

Everyone chipping in with their opinion/what they would have done.

A simple everyday moment turned into a friendly debate

That's gold for engagement.

Why It Works 

When you show conflict, you're:

1. Telling a story

2. Inviting people to be judges. 

And let's be honest, everyone loves being a judge.

But here's the key: the conflict needs to be something that could genuinely go either way. 

Too obvious, and there's nothing to debate. 

Too extreme, and people won't engage.

Creating the Perfect Conflict 

Start with a situation that has no clear villain.

Think everyday scenarios that spark natural debate. 

The kind of stuff people love to argue about but never reach a solid conclusion on.

Then, show both perspectives. 

Yes, one person might seem obviously right at first glance. 

But what if there's more to the story? 

What if both sides have a point?

Finally, ask the question. "What would you do?" "Who's in the wrong?" "Is this okay?" 

Or make it niche, like the one in my example: “Is the zone of ambiguity is a real thing? 👀”

Make it easy for people to jump in with their take.

The Magic Formula

 The best conflict videos hit three marks:

1. They're specific enough to be interesting but universal enough that everyone has an opinion.

2. They tap into existing debates. People love having a new excuse to argue about old topics.

3. They leave room for nuance. The moment someone can comment "Well, actually..." you've got them hooked.

The Results 

When you nail conflict-driven content, you don't just get comments - you get conversations. 

People debate with each other. 

They tag friends to back up their opinions. 

They share your video as evidence in their own arguments.

That's community building.

The Bottom Line 

Stop trying to get everyone to agree with you. 

Instead, create content that gets people to disagree with each other (respectfully, of course).

Until next time, 

Jeremy

P.S. Confused by the Algorithm? Stuck Wondering What Works?

Every time you think you’ve figured it out—boom, another change.

Inside Viral Academy, I break down the proven formula that works across all platforms so you’re never guessing again.

4 modules. 22 chapters. 1 clear path to success.

Use code VIRAL at checkout to get 50% OFF.

Get clarity. Get results. Click the link & start today!

Don't forget to use the tips from my past newsletters to keep improving. (Missed an issue? Catch up here).

If someone forwarded this to you, click here to subscribe and get the next one straight to your inbox.