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- That feeling when creating isn't fun anymore
That feeling when creating isn't fun anymore
Creating content used to feel exciting.
You'd spend hours brainstorming ideas, filming, editing - all with this underlying belief that something big was just around the corner.
But now?
Now you find yourself hesitating before hitting publish.
That excitement has been replaced with a nagging doubt.
"What's the point if nobody's going to see it anyway?"
This is what I call The Motivation Drain.
It’s the slow breaking down of creative energy that happens when your effort consistently outweighs your results.
I've watched it happen to literally thousands of creators.
The pattern is always the same:
Start with massive enthusiasm
Create consistently without seeing results
Question if you're doing something wrong
Try random tactics that don't work
Create less frequently
Eventually stop altogether
And you know the worst part…
Most creators quit right before they would have broken through.
This cycle isn't a sign you should stop creating.
And you might not want to hear this, but it's actually a necessary phase that almost every successful creator passes through.
The difference between those who break through that phase and those who don't is having the right framework to understand why your content isn't connecting yet - and exactly what to change to fix it.
Inside Viral Academy, I've documented the exact system I used to push through my own motivation drain phase.
The same system that helped me go from creating videos nobody watched to building an audience of over 50 million.
The choice is simple: you can continue riding the motivation roller coaster, hoping that enthusiasm will eventually return...
Or you can learn the actual mechanics behind content that spreads, and transform how you approach creation entirely.
Jeremy
P.S. A creator messaged me last week: "For the first time in months, I'm actually excited to make content again." That's what happens when you finally understand why your previous work wasn't connecting.
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