I'll be honest, I used to just see comments as validation.

A way to know if a video was doing well. 

But then I started actually reading them properly, and it completely changed how I create content.

Here's how I do it:

Content Bank 

My phone's got a folder full of screenshots. 

Not just the ones asking for more content, but the curious ones. 

The questions that stop me scrolling. 

The stories that spark ideas. 

The feedback that makes me think differently about my content.

The ones that make you think "huh, that's actually a good point."

Every time I spot one of these gems, I save it. 

I’m pretty much building a library of future video ideas, straight from the people who watch my stuff.

Finding Patterns 

Pay attention to what keeps coming up in your comments. 

When you see the same questions or themes popping up again and again, that's your audience telling you exactly what they want to see.

The cool thing is, you don't need hundreds of comments saying the same thing. 

Even three or four similar ones can point you towards your next viral video.

Smart Pinning

Most people just pin a "thanks for watching!" comment and call it a day. 

But your pinned comment can do way more work for you.

Try pinning comments that start conversations. 

The ones that get other people sharing their own experiences or asking follow-up questions.

I've found that when you highlight these kinds of thoughtful comments, you end up getting more of them.

People up their game when they see what gets noticed.

And better comments = better content ideas. 

Making It Work 

Here's the simple breakdown:

1. Screenshot the comments that spark ideas

2. Watch for patterns in what people are saying

3. Create videos based on these patterns

4. Use your pinned comment to keep the conversation going

Key takeaway: You're not guessing what people want to see – they're straight up telling you.

Now, before you go off to create your next viral hit, can I ask you for a favour? It'll take you 20 seconds, tops.

 If you're finding these newsletters valuable (and I hope you are), why not  do something nice for a friend? Help them level up their content game, absolutely free.

Send them this link: Viral Academy Newsletter

Tell them, "You need to get on this. You're getting a mini-masterclass in content creation - in your pocket (all for free)"

I want to help as many people as possible with these newsletters so I’ll keep making them for you and I would really appreciate it if you shared with even just one friend.

Until next time, 

Jeremy

P.S. How I’d take a video from 3K to 300K views

Don't forget to use the tips from my past 29 newsletters to keep improving. (Missed an issue? Catch up here).

If someone forwarded this to you, click here to subscribe and get the next one straight to your inbox.