They're forgetting you between posts

Want to know one of the most underrated ways to keep your audience engaged?

Instagram Stories.

But not how most people use them.

Let me break this down 👇

Most creators focus all their energy on their main feed posts and Reels.

Makes sense - that's where the viral hits happen.

But here's what they're missing: the time between those posts is just as important.

Think…

What happens when you don't post for a few days?

Your audience maybe starts forgetting about you.

Their attention goes elsewhere.

They can replace you with one of the millions of other creators fighting for their attention.

That's where Stories come in.

I use Stories to share random moments from my day.

Not the polished, perfect stuff.

The real stuff:

• Playing chess and sharing the life lesson from each game

• Jumping on my keyboard to play songs people request

• Trying (and sometimes failing) to get my car out of impossible parking spots 😅

• Random challenges I'm facing that day

Why this works:

1. It's Actually Authentic

We all talk about authenticity, but most content is still overly produced.

Stories let you be genuinely real with your audience.

No editing needed.

No perfect shots required.

2. Creates "Friend" Energy

When you share these everyday moments, you stop being just another creator and become someone your audience feels they actually know.

Think about what you share on your personal Stories?

Probably similar everyday stuff.

3. Keeps You Top of Mind

Even when you're not dropping your main content, these little glimpses into your day keep your audience connected.

They're waiting for your next post because they're invested in you, not just your content.

4. Tests New Content Ideas

Sometimes these random Story moments end up becoming your best posts.

That impossible parking situation?

Could be your next viral Reel.

You never know what will resonate.

To make this work:

1. Keep it casual - don't overthink it

2. Share actual moments from your day

3. Let your personality come through

4. Interact with responses (that's where the real connection happens)

5. As always, be consistent - a few Stories each day is better than 20 all at once

The creators who last build actual connections with their audience.

Stories are your secret weapon for this.

They bridge the gap between your main posts and keep your audience engaged even when you're not actively pushing content.

Action Step:

Next time something mildly interesting happens in your day, share it on Stories.

Add your thoughts.

Maybe a lesson you learned.

See how your audience responds.

It might feel small compared to your main content strategy, but these little moments of connection add up to something much bigger over time.

Chat soon,

Jeremy

P.S. Want to learn my complete system for creating content that actually performs? Check out Viral Academy's Content Accelerator – where I break down everything from hook creation to audience building to monetisation.

Don't forget to use the tips from my past newsletters to keep improving. (Missed an issue? Catch up here).

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