I can improve your Instagram bio in 2 minutes flat

Let's chat about your social media bio.

It might seem like a small thing, but trust me, it matters. A lot.

You might be creating 10/10 content that gets people to click through to your profile (if you’re reading this newsletter then you definitely are 😉).

But if your bio confuses them or doesn't excite them for more, you're losing potential followers right at the finish line. 

Your bio needs to seal the deal. 

It needs to confirm that yes, this is the account they want to follow, and yes, they're going to get more of that great content they just saw. 

A strong bio can be the difference between someone clicking 'follow' or clicking away. 

So let's make sure yours is up to the task.👇

1) Clarity

You've got to tell people who you are and what you're about quickly. 

Instagram gives you 150 characters, and TikTok gives you 80. 

That's not much, so make every word count. 

Ditch the fluff. Be direct. 

If you're a fitness creator who specialises in home workouts, say that. 

Don't waste space with vague phrases like "Living my best life" – that doesn't tell me anything about why I should follow you.

2) Keywords

A lot of people miss this.

Think about what your ideal follower might search for. 

If you're that fitness creator I mentioned, words like "home workouts" or "quick fitness tips" should be in your bio. 

It helps the right people find you.

3) Next Steps

You need a clear, compelling call-to-action (CTA) that makes people want to act now, not later.

Aka: Tell people what you want them to do! 

Your goal should be to make it as easy as possible for new followers to engage with your content.

My best advice is to be specific. 

"Check out my content" is a bit bland. 

"Watch my latest YouTube video on mastering pull-ups" is more like it. 

It tells people exactly what they're getting and why they should care.

Keep this in mind:

Make sure your CTA delivers. 

If you're promising a free workout plan, it better be easily accessible and valuable. 

Nothing ruins trust faster than a broken promise or a disappointing offer.

4) Keep it Fresh

An outdated bio is worse than no bio at all. 

It tells people you're not active, not current, and not worth following. 

Reflect on your latest projects, achievements, or focus.

It takes two minutes to update, and it can make a world of difference.

Bonus

Organise your story highlights well, and they become a trailer of what people can expect from you.

Create cover images that match your brand's aesthetic and name them clearly.

You can even use these as additional links to your other socials. 

This is how I've set up mine:

I know this might seem like a lot of fuss over a small thing. But, these details matter. 

Your bio can often be the deciding factor in whether someone follows you or moves on. 

It's worth getting right.

So, do me a favour. After you finish reading this, go take a hard look at your bio. Is it clear? Does it show your personality? Does it tell people what to do next? If not, you know what to do.

You've got amazing content to share. 

Make sure your bio isn't holding you back from reaching the people who need to see it.

Announcement 🚨

I’m reopening submissions for our community content review!

From today (October 1st) to October 8th, you can submit your content for a chance to get a personal breakdown from yours truly!

Here's how you can get involved:

1. Choose ONE piece of video content you'd like feedback on (Instagram, TikTok, or YouTube)

2. Add the hashtag #viralacademy to your chosen content

3. Email the link to [email protected]

4. In your email, include a brief description of your content strategy and goals

Last month was massive. 

We broke down 4 creators' videos, providing actionable advice to help them go viral. 

Each one was a mini-masterclass in viral content creation!

(Catch up on how this Reel got 8.4 million views)

I've consulted for some of the biggest names in the world, helping them grow their social media platforms to tens of millions of followers. This kind of personal consultancy doesn't come cheap. We're talking about serious investment for serious results.

But here's the thing - every week, one of you gets access to this for absolutely nothing. Why? Because I genuinely want to see you succeed.

If you’re new here:

• This is a weekly series. Every Thursday, I break down a different piece of content sent in by this community

• Videos are chosen 100% randomly from our submission pool

• Submissions open 1x per month

• I’ll either analyse why a video didn't go viral (and how to improve it) or break down why it did well

• Click here for the full T&Cs

October 8th will be here before you know it. Get your submission in ASAP.

Until next time, 

Jeremy

P.S. 💥132M views from one video. Here's how I did it...

Don't forget to use the tips from my past 18 newsletters to keep improving. (Missed an issue? Catch up here).

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