We all know that Reels get a lot of attention on Instagram, but if you’re overlooking carousels, you’re missing out on a major opportunity.

The data shows that carousels have an average engagement rate of 3.1% per post, higher than both single images (2.6%) and video posts (2.9%).

So, worth putting some time into. 

Let's get going 👇

Why Carousels Work

Instagram’s algorithm favours posts that keep users on the app longer. 

Carousels do just that by allowing you to share multiple images or videos in one post. encouraging viewers to swipe through each slide.

 It's simple math:

1. More content = More time spent on your post

2. More time spent = Algorithm love

3. Algorithm love = Better reach

Plus, the longer you can hold attention - the better your chances of someone interacting with your content, profile, website etc. 

But there’s more. 

Carousels can reappear in your followers’ feeds.

Didn't hook 'em with slide one?

Instagram might show them the second when they next log on.

This means you get two chances to capture attention.

Now, let's talk hooks. 

I’ve said it before and I’m gonna keep saying it – your hook is EVERYTHING. 

You could be the Da Vinci of Instagram, but if your first slide doesn't grab attention, you're post will get buried.

So here's the strategy:

Slide One: This is your first impression. It needs to be bold, intriguing, and compelling. If your first slide doesn’t captivate, you lose the viewer.

Slide Two: If they see your second slide in their feed, it’s another shot at capturing their interest. Make it count by reinforcing the message or offering a different angle that complements the first.

Think of these first two slides as setting the stage. 

They should warm up your audience and set expectations. 

The content should feel like a conversation with a friend. 

Keep it natural and engaging to increase the likelihood that people will continue swiping.

Now, let's talk about maximising those 12 slides Instagram gives you. 

Use. Them. All. 

Here's why:

• More slides = More scroll time

• More scroll time = Better algorithm performance

• Better algorithm performance = Higher chances of going viral

But it's not just about quantity.

Here's how to make those 12 slides count:

1. Tell a story: Each slide should naturally lead to the next. Create a narrative that viewers want to follow to the end.

2. Mix it up: Use photos, videos, text overlays, and graphics. Keep ‘em guessing. 

3. Maintain visual appeal: Consistent colour schemes, high-quality images, and bold text. A consistent aesthetic that screams "This is my brand!"

Pro Tip: Tell 'Em to Swipe 

Not everyone realises they're looking at a carousel.

So, don't be shy - tell them! Add a "Swipe left" or "More slides →" to your first image.

You've put in the work to create multiple slides, make sure people know to look for them.

Recap

• Start with a strong, attention-grabbing slide.

• Use the first two slides to hook your audience.

• Maximise Instagram’s 12-slide limit to increase scroll time.

• Ensure your visuals are eye-catching and consistent.

• Use carousels to tell a story that keeps viewers engaged.

• Think of your carousel as a conversation with a friend, not a presentation.

That’s your full Instagram Carousel guide. 

But start implementing these strategies one by one, and I promise you'll see the difference.

In case you missed them, you might like:

• How to build your content pillars

• How to repurpose your content 

• How to use curiosity (without clickbait)

See you in the next one, 

Jeremy

P.S. If you found this breakdown useful, you'll love what's inside my viral content masterclass. To join hundreds of students already using these principles to transform their content, click here.